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Google online marketing challenge project


The Management Department of  Finance University  (M.A.Kalinina -associate Professor of the Department)  is announcing about the start of the International Marketing Project - GOOGLE ONLINE MARKETING CHALLENGE.
The purpose of the Project is – to work out the ONLINE ADVERTISEMENT COMPAIGN using GOOGLE ADWORDS platform (
Financial University under the Government of Russian Federation – is one of the first among Russian universities that pass through registration for such an international competition. Over 110.000 students and professors from almost 100 countries participated in the past 9 years.
The campaign has to be developed over 3- week period. The teams that develop and communicate the most successful campaigns win awesome prizes, including trips to Google offices in San Francisco. Students also have the opportunity to participate in the optional Google+ Social Media Marketing category by creating and managing a Google+ Page for their clients over a five week period. In case of passing through Google exams students  become  an Adwords Certified individual in the Google partners platform.
The Challenge is open to student teams from the Financial  of three to six members from undergraduate or graduate programs, regardless of their major, basic knowledge of Internet Marketing and ability to present the work in English. The registration has to be completed  under the name of the faculty member of the Department “Marketing & logistics” – associate professor – Kalinina Marina Alekseevna. The Department also assist  in choosing the proper organization according to Google Manual.
In order to participate – you have to form a team and write a letter to the address: with a note GOOGLE ONLINE MARKETING CHALLENGE and pass through registration on Google platform.
Russian and foreign students are welcome!!
The Deadline for professors -  April 5th, 2017,
The Deadline for students – March 25th, 2017.
The number of groups is limited.